Sellers are struggling to find focused selling time in their workday. They are consumed by poor quality inbound leads, manual data entry and administrative work. These distractions prevent them from engaging with prospects and closing deals. This imbalance is inefficient and holds them back from driving more revenue for your hotel.

Buyers continue to express dissatisfaction with the responsiveness of hotels. They face delays in getting essential information or fail to receive a response at all when submitting new RFP's. Responding too slow or relying on generic auto-responses means your hotel is exponentially less likely to win. 

Your S&C data can be a gold mine, but buyer movement between jobs creates a staggering amount of decay. B2B databases decay at 23% per year, but our most current data snapshots show hotels are trending over 50%. When you lose touch, you have to work harder to win back your past customers or spend more to acquire new ones.